Starting and ending sentences™
This will make it easier for people to retain at least 83% of your information.
Most people run one sentence into another, which confuses the listener because there is usually no differential between the end and the beginning of sentences. The full stop is often reduced to a comma or even eliminated altogether. When people are deluged with non-stop talking, they get bored. There are times when silence says more than words.

When you are reading or talking, it is vitally important for the listener to retain at least 83% of your information. Each sentence is a block of information. These blocks must be kept separate so as not to confuse the listener. In this element you will learn the three vital things to do at the end of a sentence (and I don’t include stop and breathe). In fifteen years, no one has been able to tell me what they are – including fully trained actors!

This element will make you sound more confident and authoritative. When you sound more confident, your audience will have more confidence in you.

Read and speak slowly™
This will make you a more effective communicator.
Some 63% of people talk too quickly, especially when they are under pressure making a speech or presentation. This makes it difficult for the listener to assimilate and analyse information. It is also irritating to listen to. This element will teach you the secret that Frank Sinatra used so well. We are going to slow you down.

Read and speak with energy and enthusiasm™
This element will make you a more dynamic speaker.
Energy equals enthusiasm and it’s contagious. So many people talk without energy and become what I call talking heads, which frankly is boring! You have to learn to use your body correctly and talk more positively.

The correct technique empowers a speaker in the same way as a professional technique enables a golfer, tennis player or pianist to improve his or her performance.

Creating blocks of information™
This will put you in control.
One of the most important points we need to remember about the process of spoken communication is that apart from clearly separating sentences, we must also recognise and separate individual blocks of information within the sentence.

You will learn what a mental comma is and how to use it.

Read and speak softly™
Remember: words are the power of persuasion.
Here you are going to learn to really to control your voice like a musical instrument. There are several tones you can use and at the end of this element you will be able to use them right on cue.

Recognise and emphasise red flag words™
You will feel and sound more confident.
Many people communicate in a rather monotonous way. In this element you will learn to identify the appropriate words to emphasise and at this stage you will start to learn how to vary your pace, volume, tone and pitch. You will be able to identify red flag words that are instructions from the author.

Putting it all together™
You are painting a word picture.
Now you will learn to use all the elements at the same time. This is sometimes called: “The Vincent van Gogh method of communication” because your communication will be more colourful.

Instead of only using the primary colours, you will be able to use every colour and tint on the palette.